Email Marketing System
PROJECT ROLE
Email Marketing Strategy
Lifecycle & Automation Infrastructure
Segmentation & Tagging Architecture
Platform Migration & Implementation
Campaign & Email Design
Performance Tracking
I built and scaled the email marketing program for Marcy, a home fitness brand, transforming it from an unstructured channel into a strategic, revenue-generating system. This included developing lifecycle infrastructure, segmentation frameworks, and high-performing campaigns to drive engagement and results.
$45,000+ generated in first 6 months
THE PROBLEM
When I took ownership of email marketing, there was no structured lifecycle strategy, segmentation system, or performance tracking in place. Campaigns were executed ad hoc, with no visibility into engagement or revenue impact.
THE SOLUTION
I rebuilt the email marketing system by:
Designing and implementing lifecycle email infrastructure
Developing segmentation and tagging architecture for targeted messaging
Migrating the email platform from Mailchimp to ActiveCampaign
Building automated flows including welcome, engagement, and retention sequences
Establishing campaign strategy and cadence
Redesigning email templates for clarity, consistency, and performance
APPROACH
My approach focused on building a scalable system rather than isolated campaigns. I prioritized structure, segmentation, and consistency to ensure email functioned as a long-term revenue channel rather than a one-off marketing tactic.
results
$45,000+ revenue generated in first 6 months
Established email as a measurable revenue channel
Improved engagement and deliverability
Created a scalable lifecycle marketing system
Increased consistency and efficiency across campaigns
Long-term Impact
This project transformed email marketing from an unstructured channel into a scalable, revenue-generating system. The foundation now supports ongoing optimization, personalization, and future growth opportunities.