PAULA’S CHOICE
The brand Paula’s Choice is known for their revolutionary and highly effective skincare products. Dermatologists and skincare enthusiasts alike recommend their products for all types of skin concerns, but purchasing those recommended items is a little tricky. Paula’s Choice sells most of their products online via their website or other authorized retailers such as Amazon, but you can also purchase their products in-store at Nordstrom. Because Paula’s Choice does the majority of their selling online and in-store retailers have a limited selection and supply of products, it makes it difficult for some people to purchase from the brand.
THE SOLUTION
A solution to the skincare brand’s predicament would be to open up pop-ups store at local malls. This temporary retail space would allow the brand to interact with current customers and make their products more accessible to the public. A pop-up store would also be a great opportunity to create an informative, unique, and memorable shopping experience for new potential customers.
POP-UP STORE
I designed an alluring and modern layout of what the brand’s pop-up store would look like. The store reflects the brand’s identity and personality with clean imagery, soft color palette, and typography. Customers can take two short quizzes on the company’s tablets to determine their skin type and appropriate skin care routine, as well as talk one-on-one with skin care specialists about their skin concerns. More importantly, the pop-up store will carry all of their products and make them more immediately and easily accessible to everyone.
The pop-up store will give out trial-sized products to their visitors. Giving visitors sample products encourages them to try the brand if they wouldn't normally do so. It also encourages them to repurchase full size products once they run out.