I created a 3-panel, 2-sided roll fold brochure for AIGA, The American Institute of Graphic Arts.

AIGA, the professional association for design, is a leading networking organization for graphic designers. With a rich history and a vibrant community, AIGA promotes excellence in design and provides valuable resources to its members.

The institute's target audience is college students and young professionals (ages 18-30) involved in graphic arts. The primary goal of the brochure is educate and inspire prospective members to join AIGA, highlighting benefits and discounted student rates, and encourage event participation. The brochure embodies a tone that is creative, sophisticated, and professional while maintaining an aura of youthful energy to resonate with the target demographic.

The brochure introduces AIGA to potential members, conveying both the professionalism and the excitement of being part of a vibrant design community. It aims to inspire and motivate its audience to engage with AIGA, fostering a new generation of creative leaders in the graphic arts.